If you want to have a career in the Digital Marketing field and have zero knowledge about it, then you are in the right place.
This blog is an informational blog for beginners’ guide before joining the digital marketing industry to make a career.
So to make your career the best career, you also need to understand that there are many positions that you can join to understand the digital marketing industry.
Some of the best positions that are available in every company are:
- Social media marketing
- Content and copywriting
- Video Editors and Graphics Designers
- Search engine optimization (SEO)
- Paid advertising
If you are beginners who start studying these marketing methods on YouTube or popular platforms like Meta. Do you know Meta provides free courses to everyone who uses social media platforms of Meta, like Instagram, Facebook, and more.
Free basic courses for beginners to join the Digital Marketing Industry:
Social Media Marketing:
You can start learning about social media marketing from social media platforms like Meta also provides free social media platforms training to its users about how to use it, how to start posting, sharing, how to use the location option in posts, check-in’s and more.
For other platforms, you can use YouTube to start learning as a beginner.
Paid Advertising:
Meta Ads:
Meta Ads is also an important part of the Digital Marketing industry that helps in the promotion of products and services on Meta platforms.
It is a paid method. Meta provides free basic courses to learn Meta-ads. You can join free meta courses on meta business platforms.
Google Ads:
In the same way, Google Ads is also a part of the Digital Marketing Industry that is used to promote companies’ products and services online on Google platforms.
It is also a paid method to promote products and services. Google also provides free basic courses to learn about Google Ads and how it works. You can search on the Google engine for Google Garage to join free Google courses.
Content and Copywriting:
If you are reading this blog, then this blog content is also done by a content writer or copywriter who is also the founder of this Urban Shivay.
When we see blogs on websites, some information is written on the website, and captions are written in social media posts that can be reels, graphics, or anything. Remember, it is done by a content writer. So, content writers are also an important part of it.
To get his skill, just upgrade your English grammar, start learning on YouTube about how to write, how to write a blog or article, the difference between blog and copywriting, and more.
Video Editors and Graphics Design:
We are already watching content creators making videos in the form of Insta reels, YouTube shorts, graphics to showcase themselves, or companies show their products and services in the form of a photo or graphics.
So as a beginner, I recommend that you to start editing video or graphics designing in home by using some simple software in pc or mobile like for mobile you can use VN or Pc as a beginner, you can use clipchamp, filmora, then move to professional software for video and graphics designing like adobe softwares.
Search engine optimization (SEO):
Search engine optimization of the best method to promote online in an organic way. SEO is one of the vast things you can learn in the Digital Marketing Industry.
There is also a new update in digital marketing that is also a part of SEO, named AEO and GEO. SEO activities include activities that help in increasing organic traffic on websites, and activities can be divided into 3 on page seo, off-page SEO, and technical seo.
You can start learning from this simple method of searching on-page seo and other activities on YouTube.
How to start in the Digital Marketing Industry?
You can start as a social media executive who manages social media accounts for the company. We already know how to use social media accounts like posting photos, videos, stories, and more.
Then you can start learning other sectors of the digital marketing industry like video editing, graphics designing, seo and paid ads.
If you want to learn seo and paid ads, then after social media, start learning seo first, then go on to paid ads. SEO is a base that helps you to know about competition analysis and more things. Once you understand how to beat the competition in organic marketing, you can go with paid ads.
If you go with video editing and graphics, then that is a different field that you can learn in the digital marketing industry.
After covering these profiles, you can start learning about the basics of coding like HTML, CSS, Java, or Python, which is going to make your career more good and better in the future because you will get higher salary packages in these fields.
I hope this blog is helpful for you in guiding your career. For more updates regarding the digital industry and tech, you can visit us.
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